The Working Group’s mission is to define a BIAN adoption plan. Target groups are BIAN members, financial institutions, vendors, regulation authorities, architects, program managers, academia, media.
- Develop a BIAN adoption strategic, tactical and operational plan
- Clearly define the different audiences that need to be addressed
- Define the target: what do we want to achieve – such as sell a product; a BIAN training, gain new members, member retention.
- Analyze the demands for the industry/market Elaborate the benefits and the added value of the BIAN adoption
- Elaborate the benefits and the added value of being a member of the BIAN organization
- Create core messages for the identified target groups
- Identify the distribution channels and how the messages will be spread
- Define the KPI’s to measure progress and success
Interested in this Working Group? Please contact us on email@example.com