API Console

Swagger | Microservice

Executive Summary

Develop the plan for and oversee advertising campaign activity, including budget and resource management

Examples of Use

Business development reviews market research to determine levels of awareness for selected bank products and initiates an advertising campaign to raise awareness

Role Definition

Oversee the use and assess the coverage and impact of advertising campaigns. Direct advertising campaign execution to maximize business impact. Oversee advertising campaign design and development activity.

Related Business Scenarios

Analyse Competitor Activity
Develop Advertising Campaign

Core Business Object

Advertising Campaign Management Plan

Key Features

  • Track market/competitor activity
  • Assess customer segment performance
  • Assess coverage of advertising campaigns
  • Direct the development of advertising campaigns
  • Direct the execution of advertising campaigns