API Console
Executive Summary
Develop the plan for and oversee advertising campaign activity, including budget and resource management
Examples of Use
Business development reviews market research to determine levels of awareness for selected bank products and initiates an advertising campaign to raise awareness
Role Definition
Oversee the use and assess the coverage and impact of advertising campaigns. Direct advertising campaign execution to maximize business impact. Oversee advertising campaign design and development activity.
Related Business Scenarios
Core Business Object
Advertising Campaign Management Plan
Key Features
- Track market/competitor activity
- Assess customer segment performance
- Assess coverage of advertising campaigns
- Direct the development of advertising campaigns
- Direct the execution of advertising campaigns