API Console

Swagger | Microservice

Executive Summary

Respond to events that potentially damage the brand or provide an opportunity to strengthen/leverage brand awareness

Examples of Use

Product design seeks input from the brand management unit to factor the brand into the product marketing materials and ensure alignment

Role Definition

Define and develop the enterprise brand, including providing advice and guidance to marketing and product/service development activities that leverage the brand. Respond to events that potentially damage the brand or provide an opportunity to strengthen/leverage brand awareness 

Related Business Scenarios

Core Business Object

Brand

Key Features

  • Brand definition
  • Review business development impact and leverage of the brand
  • Troubleshoot production issues that might impact the brand