API Console
Executive Summary
Respond to events that potentially damage the brand or provide an opportunity to strengthen/leverage brand awareness
Examples of Use
Product design seeks input from the brand management unit to factor the brand into the product marketing materials and ensure alignment
Role Definition
Define and develop the enterprise brand, including providing advice and guidance to marketing and product/service development activities that leverage the brand. Respond to events that potentially damage the brand or provide an opportunity to strengthen/leverage brand awareness
Related Business Scenarios
Core Business Object
Key Features
- Brand definition
- Review business development impact and leverage of the brand
- Troubleshoot production issues that might impact the brand