API Console

Swagger | Microservice

Executive Summary

Define, implement, track and assess the new business development plans

Examples of Use

Corporate strategy develops targets for new business acquisition in selected market segments

Role Definition

Define, implement, track and assess the new business development plans for the enterprise or specific business divisions. This can cover business activities such as new market segment entry, product coverage and product specification development, brand development, new customer acquisition and existing customer, cross-sell/up-sell and retention.

Related Business Scenarios

Develop External Campaign
Analyse External Campaign Portfolio Performance
Analyse Competitor Activity
Perform Internal Campaign Development
Analyse Customer Segment Performance
Analyse Internal Campaign Portfolio Performance
Analyse Product Portfolio Performance
Assess Customer Behaviour Model Performance
Develop Advertising Campaign

Core Business Object

Business Development Strategy

Key Features

  • Define governing policies and guidelines
  • Define business goals
  • Define supporting business development strategies
  • Track progress towards goals and direct activity