API Console

Swagger | Microservice

Executive Summary

This service domain handles the design and maintenance of a portfolio of customer behavior models that might be used in all aspects of customer relationship development, sales, servicing and product fulfillment

Examples of Use

A customer ‘propensity to buy model’ algorithm is updated to take account of additional transaction utilization data that is available

Role Definition

This service domain handles the development, maintenance and continual assessment and refinement of the collection of customer behavior models that are deployed across the bank. This includes more general analyses for sales, operational behavior, relationship development and specific behaviors such as credit and fraud detection. Customer can cover consumer, corporate and merchant behavior for some behavioral models/scanners 

Related Business Scenarios

Core Business Object

Customer Behavior Model

Key Features

  • Determine desired type/coverage for behavior analysis
  • Source, define and develop behavior models
  • Publish, process feedback and refine/tune models