API Console
Executive Summary
Design and refine customer campaign specifications based on their impact
Examples of Use
A retention campaign is updated to provide amended/improved pricing terms that can be offered to targeted customers to help retain their business after a poor response rate has been detected for the campaign
Role Definition
This Service Domain designs and refines customer campaigns (or integrates designs from external campaign specialists). Customer campaigns target the existing customer base and can be proactive (involving customer targeting, contact and solicitation) or self-service and include activities such as cross-sell, up-sell and retention. Version numbering is used to track the impact of changes made to campaigns over their usage.
Related Business Scenarios
Core Business Object
Key Features
- Define the target profile/impact of a campaign
- Specify a customer campaign
- Track the impact of a campaign
- Refine/reconfigure a campaign