API Console
Executive Summary
Execute a customer campaign (version) and track and respond to impact
Examples of Use
A bank implements a targeted cross-sell campaign in the customer servicing center to generate additional sales
Role Definition
Handle the deployment, execution and on-going refinement of a customer campaign. This includes many types of proactive customer campaigns such as up-sell, cross-sell and customer retention. The campaign execution process performs the initial selection and confirmation of candidate customers and includes providing critical feedback on the impact of the campaign to the design unit to support re-calibration and refinement of the specification based on practical experience
Related Business Scenarios
Core Business Object
Key Features
- Candidate customer selection/identification
- Customer interaction and response capture
- Campaign performance analysis and feedback