API Console

Swagger | Microservice

Executive Summary

Assess the coverage and impact of internal/customer campaigns and redirect campaign development and execution activity accordingly

Examples of Use

Customer Campaign Management identifies competitor activity that poses a threat to existing customers. Campaign design is initiated to develop a retention campaign to address the threat

Role Definition

Oversee the use and assess the coverage and impact of internal/customer campaigns. Direct customer campaign execution resources to maximize business impact and in response to any identified market opportunities and threats. Oversee campaign design and development activity.

Related Business Scenarios

Perform Internal Campaign Development
Process Internal Upsell Campaign
Analyse Internal Campaign Portfolio Performance
Execute Internal Campaign

Core Business Object

Customer Campaign

Key Features

  • Track market/competitor activity
  • Assess customer segment performance
  • Assess coverage of customer campaigns
  • Direct the development of customer campaigns
  • Direct the execution of customer campaigns