API Console
Executive Summary
Maintain a portfolio of analytical views of the customer base to support customer segment profitability and performance analysis
Examples of Use
Business development review customer segment performance in order to target customer relationship management priorities
Role Definition
Maintain a portfolio of view of the customer base with key customer data and consolidated activity details to support profitability and performance analysis across many possible customer segment dimensions
Related Business Scenarios
Core Business Object
Key Features
- Consolidate customer relationship performance data
- Obtain comparative market research on customer relationship profitability
- Conduct analysis of customer segment performance
- Propose initiatives to improve customer segment performance