API Console

Swagger | Microservice

Executive Summary

Develop the plan for and oversee promotional event activity, including budget and resource management

Examples of Use

Business development reviews market research to select promotional events to sponsor to support the bank brand and enhance market awareness

Role Definition

Develop and execute promotional events covering brand development and advertizing. This can include participation in sporting/entertainment events or more general promotional activity

Related Business Scenarios

Core Business Object

Promotional Event

Key Features

  • Track market/competitor activity in promotional events
  • Assess fit of promotional event sponsorship opportunities
  • Direct the participation in promotional events