API Console
Executive Summary
Develop the plan for and oversee promotional event activity, including budget and resource management
Examples of Use
Business development reviews market research to select promotional events to sponsor to support the bank brand and enhance market awareness
Role Definition
Develop and execute promotional events covering brand development and advertizing. This can include participation in sporting/entertainment events or more general promotional activity
Related Business Scenarios
Core Business Object
Promotional EventKey Features
- Track market/competitor activity in promotional events
- Assess fit of promotional event sponsorship opportunities
- Direct the participation in promotional events