API Console

Swagger | Microservice

Executive Summary

Design and refine prospect campaign specifications based on their impact

Examples of Use

A prospect acquisition campaign is updated to provide amended/improved pricing terms that can be offered to targeted prospects poor take-up rate has been detected for the campaign

Role Definition

This Service Domain designs and refines prospect campaigns (or integrates designs from external campaign specialists). Prospect campaigns target new customer acquisition and are typically proactive (involving prospect targeting, contact and solicitation). Version numbering is used to track the impact of changes made to campaigns over their usage.

Related Business Scenarios

Core Business Object

Prospect Campaign

Key Features

  • Define the target profile/impact of a campaign
  • Specify a prospect campaign
  • Track the impact of a campaign
  • Refine/reconfigure a campaign