API Console
Executive Summary
Design and refine prospect campaign specifications based on their impact
Examples of Use
A prospect acquisition campaign is updated to provide amended/improved pricing terms that can be offered to targeted prospects poor take-up rate has been detected for the campaign
Role Definition
This Service Domain designs and refines prospect campaigns (or integrates designs from external campaign specialists). Prospect campaigns target new customer acquisition and are typically proactive (involving prospect targeting, contact and solicitation). Version numbering is used to track the impact of changes made to campaigns over their usage.
Related Business Scenarios
Core Business Object
Key Features
- Define the target profile/impact of a campaign
- Specify a prospect campaign
- Track the impact of a campaign
- Refine/reconfigure a campaign