API Console

Swagger | Microservice

Executive Summary

Execute a prospect campaign (version) and track and respond to impact

Examples of Use

A bank implements a targeted take-one mailshot acquisition campaign to attract additional customers

Role Definition

Handle the deployment, execution and on-going refinement of a prospect campaign. This includes many types of proactive prospect acquisition campaigns. The campaign execution process performs the initial selection and confirmation/validation of candidate lists and includes providing critical feedback on the impact of the campaign to the design unit to support re-calibration and refinement of the specification based on practical experience

Related Business Scenarios

Core Business Object

Prospect Campaign

Key Features

  • Candidate prospect selection/identification (list development)
  • Prospect interaction and response capture
  • Campaign performance analysis and feedback