API Console

Swagger | Microservice

Executive Summary

Assess the coverage and impact of external/prospect campaigns and redirect campaign development and execution activity accordingly

Examples of Use

Prospect Campaign Management identifies competitor activity that is targeting an untapped market segment. Campaign design is initiated to develop a competitive acquisition campaign to address the threat

Role Definition

Oversee the use and assess the coverage and impact of external/prospect campaigns. Direct prospect campaign execution resources to maximize business impact and in response to any identified market opportunities and threats. Oversee campaign design and development activity.

Related Business Scenarios

Develop External Campaign
Analyse External Campaign Portfolio Performance
Review Branch Location Performance
Execute External Campaign

Core Business Object

Prospect Campaign

Key Features

  • Track market/competitor activity
  • Assess customer segment performance/opportunities
  • Assess coverage of prospect campaigns
  • Direct the development of prospect campaigns
  • Direct the execution of prospect campaigns