API Console

Swagger | Microservice

Executive Summary

Define market segments and develop and assess performance against the segment plan’s performance goals

Examples of Use

Corporate direction notifies segment leadership of changed goals and priorities that impact their activity

Role Definition

Define, implement, track and assess the business performance goals for defined market segments. This perspective supports a particular organizational structure where enterprise strategies and plans are aligned to market segments (often in addition to product divisions)

Related Business Scenarios

Develop External Campaign
Analyse External Campaign Portfolio Performance
Analyse Competitor Activity
Perform Internal Campaign Development
Analyse Customer Segment Performance
Analyse Internal Campaign Portfolio Performance
Analyse Product Portfolio Performance
Develop Advertising Campaign

Core Business Object

Market Segment Strategy

Key Features

  • Define governing policies and guidelines
  • Define business goals
  • Define supporting business development strategies
  • Track progress towards goals and direct activity