API Console

Swagger | Microservice

Executive Summary

This service domain handles the capture of market research from multiple external sources. This can include live feeds, analysis and reports in any form. The information is classified/catalogued and stored for retrieval.

Examples of Use

A market research department handles the access and consolidation and classification of market research

Role Definition

This service domain supports general market research for a wide range of uses and sources – including customer and competitor activity and related market assessments. It can combine subscribing to and consolidating market research with supporting on-line/interactive access to market news sources (general, not financial market). A more sophisticated implementation will support specific market information requests and the consolidation of gathered intelligence

Related Business Scenarios

Develop External Campaign
Analyse External Campaign Portfolio Performance
Develop Customer Insights
Analyse Competitor Activity
Perform Internal Campaign Development
Execute External Campaign
Analyse Customer Segment Performance
Analyse Internal Campaign Portfolio Performance
Analyse Product Portfolio Performance
Develop Advertising Campaign
Perform Customer Relationship Development Planning

Core Business Object

Market Research

Key Features

  • Identify and subscribe to market resource services
  • Operate access to market research service to obtain reports
  • Consolidate, classify and maintain research
  • Provide access to market research within the bank (direct and for analysis)
  • Support ad-hoc requests to identify and obtain market research